I believe in working smart and quickly as well as developing the most quality solutions I can for clients.
Empathy driven design.
My priority is the experience of the end user. This should never be compromised and all design decisions should consider their perspective.
Scientific process to research.
Following the scientific method is key. Insights can only be trusted when variables are carefully controlled and all bias is eliminated.
Observe and listen.
What the user says is important but their behavior is equally important. Not everyone can verbalize what is easy or difficult about an interaction.
No vacuums and silos.
I believe every member of the product team has value and insights. A quality design is a team effort.
Accessibility leads to innovation.
When we consider the fullness of the user base, including those with various disabilities, we can truly create something special that is beneficial to everyone.
